Sri Lanka Cricket announced on Thursday (19 April) the record profits of Rs. 940 million from the recently concluded Nidahas Trophy triangular series.
The rights for the series, which also included India and Bangladesh, was negotiated by Sri Lanka Cricket outside of the Future Tours Program (FTP), and was seen as a testing ground of sorts for the Lanka Premier League later this year as well as a welcome boost to SLC’s coffers.
“The tournament, in total, generated a net income of Rs. 940 million for the SLC, with the total revenue achieved standing at Rs. 1.38 billion,” stated an SLC release. “Out of the total revenue, Rs. 1.26 billion was derived by selling the international media rights and sponsorship deals, while the rest, being the revenues generated locally with significant ticket sales revenue, running up to Rs. 80 million.”
The release also stated that 90% of the funds had been collected prior to the start of the tournament.
SLC President Thilanga Sumathipala added: “We believe that if we invest in the quality of the game, it will enhance its marketability. Our strategy was to deploy the best possible people, and we are very happy with the outcome.”